Loyalty Card Rant
I know, you have several. You probably feel pretty good about it. Happy to present it at check out, watching the cash register subtract all that money from you bill.
BUT I hate them!!!!!!!!
Just for a moment , ask yourself, do they really need my mother's maiden name and my #ss number to give me a dollar off my huge grocery bill? WHY?? What ever happened to privacy?
Now I know what you thinking, but no I am not PMS. (long since been over that Thank Goodness). It's the PRINCIPLE of the thing.
So here is my recent expirence. I go into a grocery store. Purchase just the items I needed, well to be truthfull I did splurge on a Death by Triple Chocolate, (again no PMS) Cake, that lured me in by being on sale and spent an extra amount of time in line behind someone with tons of coupons waiting patiently to check out since only 2 registers where open for service. Okay now it's my turn. All rung up, the casheir asks me if I have a loyalty card. No I reply, I don't need another card in my wallet and since I almost never stop at this store I politely decline the offer to "it only takes a minute" sign up for one. Well she says "then you won't get the sale price for all the items you have purchased". In full disclosure I probably knew this was coming, BUT REALLY? I have been other places where the checker would just swipe her card for me and I would be off. But OH NO not here.
Now I know she doesn't need to hear my dissatisfaction with this whole card thing, but I did explain to her that in the next staff meeting she might want to bring up the fact that it is this sort of thing that will make some customers NEVER darken there doors again, all the while in my mind the trailer is playing "stay calm everybody has got stuff to deal with". Ah guilt the great punishment.
How can it be that retailer's don't get the simple fact that if someone is IN THEIR STORE SPENDING MONEY, IN THEIR STORE, that rejecting the sale price for them at the check out is equal to telling that customer, HA HA GOT YA (not what I had originally typed here but decided to clean it up). Give me the money you just saved at the gas pump (yeah I was feeling pretty proud of myself for getting gas at $3.88 a gallon when it is $4.19 in my hometown) and next time you come I will make you knuckle under and give me all your personal info just to get your milk 10 cents cheaper, take that! Well guess what, THERE WILL BE NO NEXT TIME.
Again in full disclosure I do have several loyalty cards already, but most give you points for spending in their place of business and not a discount only for members. There is a difference and an important one. Retailers, reward folks for LOYALTY as a return customer, not penalize those who once or twice a year stop by for a few staples.
There now that is off my chest I can 'Keep Calm and Carry On'
BUT I hate them!!!!!!!!
Just for a moment , ask yourself, do they really need my mother's maiden name and my #ss number to give me a dollar off my huge grocery bill? WHY?? What ever happened to privacy?
Now I know what you thinking, but no I am not PMS. (long since been over that Thank Goodness). It's the PRINCIPLE of the thing.
So here is my recent expirence. I go into a grocery store. Purchase just the items I needed, well to be truthfull I did splurge on a Death by Triple Chocolate, (again no PMS) Cake, that lured me in by being on sale and spent an extra amount of time in line behind someone with tons of coupons waiting patiently to check out since only 2 registers where open for service. Okay now it's my turn. All rung up, the casheir asks me if I have a loyalty card. No I reply, I don't need another card in my wallet and since I almost never stop at this store I politely decline the offer to "it only takes a minute" sign up for one. Well she says "then you won't get the sale price for all the items you have purchased". In full disclosure I probably knew this was coming, BUT REALLY? I have been other places where the checker would just swipe her card for me and I would be off. But OH NO not here.
Now I know she doesn't need to hear my dissatisfaction with this whole card thing, but I did explain to her that in the next staff meeting she might want to bring up the fact that it is this sort of thing that will make some customers NEVER darken there doors again, all the while in my mind the trailer is playing "stay calm everybody has got stuff to deal with". Ah guilt the great punishment.
How can it be that retailer's don't get the simple fact that if someone is IN THEIR STORE SPENDING MONEY, IN THEIR STORE, that rejecting the sale price for them at the check out is equal to telling that customer, HA HA GOT YA (not what I had originally typed here but decided to clean it up). Give me the money you just saved at the gas pump (yeah I was feeling pretty proud of myself for getting gas at $3.88 a gallon when it is $4.19 in my hometown) and next time you come I will make you knuckle under and give me all your personal info just to get your milk 10 cents cheaper, take that! Well guess what, THERE WILL BE NO NEXT TIME.
Again in full disclosure I do have several loyalty cards already, but most give you points for spending in their place of business and not a discount only for members. There is a difference and an important one. Retailers, reward folks for LOYALTY as a return customer, not penalize those who once or twice a year stop by for a few staples.
There now that is off my chest I can 'Keep Calm and Carry On'
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